2024 Ford F-150 STX
Vehicle Details
STX
Pulaski, WI 54162
Is this 2024 Ford F-150 STX a good deal?
OAV verdict: Fair Price
Why: Listed at $40,494, comparable market range $35,087–$41,694, based on 32 comparable listings. Days on lot: 16 days (market average 64 days).
Market price position
$40,494 · within market range
- Comparable range
- $35,087 – $41,694
- vs. market
- $5,407 above low · $1,200 below high
- Comparable vehicles
- 32
Market Retail Price (MRP™)
$38,391This vehicle $40,494 · $2,103 (5%) above MRP
MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.
True Retail Value (TRV™)
$40,506This vehicle $40,494 · $12 (0%) below TRV
TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.
Similar vehicles recently sold in an estimated 15–51 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.
S & L Motors
Pulaski, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
Request availability and out-the-door price
OAV will route your inquiry to S & L Motors for current availability of this 2024 Ford F-150 STX and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2024 Ford F-150
Listing updated: Jul 31, 2026Listed by a franchise dealer in Pulaski, WI · On lot for 16 days · VIN verifiable at NHTSA
This used 2024 Ford F-150 STX is listed at $40,494 by s & l motors in Pulaski, WI 54162. It has 17,327 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 32 comparable listings matched to this vehicle, the estimated market range is $35,087 to $41,694. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).
This vehicle has been on the lot for 16 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Pulaski, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2024 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Pulaski, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW2LP8RKE35374 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2024 Ford F-150 Market in WI
WI Market Listings
3,586
Average Price
$56,294
Price Range
$17,995–$204,955
Avg Days on Lot
64
Based on all 3,586 2022-2026 Ford F-150 listings in the WI market, the average asking price is $56,294. This listing at $40,494 is $15,800 below the broader WI average (28% below the WI average). This is a wider, all-trim comparison across WI; OAV's price verdict above uses the closer comparable set. Comparable prices in WI range from $17,995 to $204,955. Similar vehicles spend an average of 64 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 similar listings shown (closest matches within ±2 model years) and ±30,000 miles (subject trim: STX — compare trims below)
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2022 Ford F-150
XL
Baraboo, WI
2023 Ford F-150
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2023 Ford F-150
XL
Platteville, WI