Is the $40,000 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $40,000 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in FL?

Based on 12,417 comparable listings in FL, the average asking price for a 2021-2025 Ford F-150 is $49,787, with prices ranging from $10,480 to $150,000.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in FL spend an average of 58 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Okeechobee, FL 34974. VIN: 1FTEW1EP9PFB63110. Mileage: 59,663 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $43,852 to $60,000, based on 25 comparable vehicles.

Vehicle Details

VIN1FTEW1EP9PFB63110

TrimLariat

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot66

Days on Market70

2023 Ford F-150

Lariat

Great Deal

$40,00059,663 miles

Okeechobee, FL 34974

Market price position

Lowest comparable ($)

43,852

Highest comparable ($)

60,000

This vehicle's price ($)

40,000

$40,000 · $3,852 below market low

$43,852comparable$60,000

Regional range: $43,852 – $60,000
vs. market low: — $3,852 (9% below)
Comparable vehicles: 25

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–66 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$43,852 – $60,000

Dealer Info

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Okeechobee, FL

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About This 2023 Ford F-150

Listing updated: May 12, 2026

Listed by a franchise dealer in Okeechobee, FL · On lot for 66 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 Lariat is listed at $40,000 by a franchise dealer in Okeechobee, FL 34974. It has 59,663 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 25 similar vehicles in the Okeechobee market, the estimated market range is $43,852 to $60,000.

This vehicle has been on the lot for 66 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Okeechobee, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Okeechobee, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP9PFB63110 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in FL

Comparable Vehicles

12,417

Average Price

$49,787

Price Range

$10,480–$150,000

Avg Days on Lot

Based on 12,417 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $49,787. This listing at $40,000 is $9,787 below average (20% below market). Comparable prices in FL range from $10,480 to $150,000. Similar vehicles spend an average of 58 days on dealer lots in this market.