Is the $37,918 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $37,918 is within the typical market range for this vehicle.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in MI spend an average of 76 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Alma, MI 48801. VIN: 1FTEW1EP9PFA69499. Mileage: 39,610 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $26,799 to $46,900, based on 94 comparable listings matched to this vehicle.

2023 Ford F-150 XLT for Sale in Alma, MI

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Vehicle Details

VIN1FTEW1EP9PFA69499

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot75

XLT

Fair Price

$37,91839,610 mi

Alma, MI 48801

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $37,918, comparable market range $26,799–$46,900, based on 94 comparable listings. Days on lot: 75 days (market average 76 days).

Market price position

$37,918 · within market range

Comparable range: $26,799 – $46,900
vs. market: $11,119 above low · $8,982 below high
Comparable vehicles: 94

Market Retail Price (MRP™)

$36,850

This vehicle $37,918 · $1,068 (3%) above MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$40,123

This vehicle $37,918 · $2,205 (5%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-31) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 20–71 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges are rebuilt from the market snapshot shown above.

Regional Range$26,799 – $46,900

Alma Ford

Alma, MI

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OAV will route your inquiry to Alma Ford for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 31, 2026

Listed by a franchise dealer in Alma, MI · On lot for 75 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $37,918 by alma ford in Alma, MI 48801. It has 39,610 miles on the odometer (dealer-reported, not independently verified by OAV). The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 94 comparable listings matched to this vehicle, the estimated market range is $26,799 to $46,900. These comparisons match year, make, and model and may currently span trims and configurations (trim-level matching is rolling out).

This vehicle has been on the lot for 75 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Alma, MI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range (currently across available trims and configurations; trim-level matching is rolling out), filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Alma, MI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP9PFA69499 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is processed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in MI

MI Market Listings

2,077

Average Price

$43,220

Price Range

$13,299–$128,987

Avg Days on Lot

Based on all 2,077 2021-2025 Ford F-150 listings in the MI market, the average asking price is $43,220. This listing at $37,918 is $5,302 below the broader MI average (12% below the MI average). This is a wider, all-trim comparison across MI; OAV's price verdict above uses the closer comparable set. Comparable prices in MI range from $13,299 to $128,987. Similar vehicles spend an average of 76 days on dealer lots in this market.