Is the $39,995 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $39,995 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in WI?

Based on 4,402 comparable listings in WI, the average asking price for a 2021-2025 Ford F-150 is $48,438, with prices ranging from $17,278 to $229,087.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 76 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Random Lake, WI 53075. VIN: 1FTEW1EP3PFA76691. Mileage: 30,267 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $26,000 to $50,597, based on 280 comparable vehicles.

Vehicle Details

VIN1FTEW1EP3PFA76691

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot81

2023 Ford F-150

XLT

Fair Price

$39,99530,267 mi

Random Lake, WI 53075

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $39,995, comparable market range $26,000–$50,597, based on 280 comparable listings. Days on lot: 81 days (market average 76 days).

Market price position

Lowest comparable ($)

26,000

Highest comparable ($)

50,597

This vehicle's price ($)

39,995

$39,995 · within market range

$26,000comparable$50,597

Regional range: $26,000 – $50,597
vs. market: $13,995 above low · $10,602 below high
Comparable vehicles: 280

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$39,295 – $39,895

Regional Range$26,000 – $50,597

Dealer Info

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Random Lake, WI

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About This 2023 Ford F-150

Listing updated: May 21, 2026

Listed by a franchise dealer in Random Lake, WI · On lot for 81 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $39,995 by a franchise dealer in Random Lake, WI 53075. It has 30,267 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 280 similar vehicles in the Random Lake market, the estimated market range is $26,000 to $50,597. The local market range in WI is $39,295 to $39,895.

This vehicle has been on the lot for 81 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Random Lake, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Random Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP3PFA76691 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in WI

Comparable Vehicles

4,402

Average Price

$48,438

Price Range

$17,278–$229,087

Avg Days on Lot

Based on 4,402 comparable 2021-2025 Ford F-150 listings in WI, the average asking price is $48,438. This listing at $39,995 is $8,443 below average (17% below market). Comparable prices in WI range from $17,278 to $229,087. Similar vehicles spend an average of 76 days on dealer lots in this market.