Vehicle Details
2023 Ford F-150
Lariat
Oconto Falls, WI 54154
Is this 2023 Ford F-150 Lariat a good deal?
OAV verdict: Fair Price
Why: Listed at $42,499, comparable market range $38,848–$61,756, based on 12 comparable listings. Days on lot: 76 days (market average 76 days).
Market price position
$42,499 · within market range
- Regional range
- $38,848 – $61,756
- vs. market
- $3,651 above low · $19,257 below high
- Comparable vehicles
- 12
Similar vehicles recently sold in an estimated 19–66 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Oconto Falls, WI
This dealer is not yet on OAV
Request a connection and we'll notify the dealer you're interested
About This 2023 Ford F-150
Listing updated: May 21, 2026Listed by a franchise dealer in Oconto Falls, WI · On lot for 76 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 Lariat is listed at $42,499 by a franchise dealer in Oconto Falls, WI 54154. It has 27,250 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 12 similar vehicles in the Oconto Falls market, the estimated market range is $38,848 to $61,756.
This vehicle has been on the lot for 76 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Oconto Falls, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Oconto Falls, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP2PKF23888 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in WI
Comparable Vehicles
4,402
Average Price
$48,438
Price Range
$17,278–$229,087
Avg Days on Lot
76
Based on 4,402 comparable 2021-2025 Ford F-150 listings in WI, the average asking price is $48,438. This listing at $42,499 is $5,939 below average (12% below market). Comparable prices in WI range from $17,278 to $229,087. Similar vehicles spend an average of 76 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Lariat — compare trims below)
2022 Ford F-150
XL
Hudson, WI
2022 Ford F-150
Tremor
Hudson, WI
2023 Ford F-150
Tremor
Milwaukee, WI
2023 Ford F-150
Tremor
Greenfield, WI
2023 Ford F-150
Tremor
Waukesha, WI
2023 Ford F-150
Tremor
Merrill, WI
2023 Ford F-150
Tremor
Fond du Lac, WI
2023 Ford F-150
Tremor
Boscobel, WI