Is the $38,400 price on this 2023 Ford F-150 a good deal?

OAV rates this as a Great Deal because the asking price of $38,400 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in WV?

Based on 1,035 comparable listings in WV, the average asking price for a 2021-2025 Ford F-150 is $45,970, with prices ranging from $18,990 to $125,500.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WV spend an average of 55 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Martinsburg, WV 25405. VIN: 1FTEW1EP1PFB00907. Mileage: 47,914 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $40,379 to $40,603, based on 3 comparable vehicles.

No Photo Available

Vehicle Details

VIN1FTEW1EP1PFB00907

TrimXLT

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot83

2023 Ford F-150

XLT

Unscored

$38,40047,914 mi

Martinsburg, WV 25405

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Unscored

Why: Listed at $38,400, comparable market range $40,379–$40,603, based on 3 comparable listings. Days on lot: 83 days (market average 55 days).

Market price position

$38,400 · $1,979 below market low

$40,379 – $40,603 comparable

Regional range: $40,379 – $40,603
vs. market low: — $1,979 (5% below)
Comparable vehicles: 3

Market Retail Price (MRP™)

$40,491

This vehicle $38,400 · $2,091 (5%) below MRP

MRP™ is the midpoint of the comparable market range — the representative price the market is asking for similar vehicles. How MRP works.

True Retail Value (TRV™)

$39,163

This vehicle $38,400 · $763 (2%) below TRV

TRV™ is the average paid price for cars like this in the last 60 days (sold data through 2026-07-14) — an estimate, not an appraisal. How TRV works.

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–70 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$40,379 – $40,603

Regional Range$27,908 – $54,078

King Motors Sales & Service

Martinsburg, WV

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

View all vehicles from king motors sales & service →

Request availability and out-the-door price

OAV will route your inquiry to King Motors Sales & Service for current availability of this 2023 Ford F-150 XLT and an out-the-door price quote (taxes, fees, addons included).

OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.

About This 2023 Ford F-150

Listing updated: Jul 14, 2026

Listed by an independent dealer in Martinsburg, WV · On lot for 83 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $38,400 by king motors sales & service in Martinsburg, WV 25405. It has 47,914 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Martinsburg market, the estimated market range is $40,379 to $40,603. The local market range in WV is $40,379 to $40,603.

This vehicle has been on the lot for 83 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Martinsburg, WV trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from an independent dealer in Martinsburg, WV, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP1PFB00907 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in WV

Comparable Vehicles

1,035

Average Price

$45,970

Price Range

$18,990–$125,500

Avg Days on Lot

Based on 1,035 comparable 2021-2025 Ford F-150 listings in WV, the average asking price is $45,970. This listing at $38,400 is $7,570 below average (16% below market). Comparable prices in WV range from $18,990 to $125,500. Similar vehicles spend an average of 55 days on dealer lots in this market.