Is the $39,725 price on this 2023 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $39,725 is within the typical market range for this vehicle.

What is the average price for a 2023 Ford F-150 in TX?

Based on 18,425 comparable listings in TX, the average asking price for a 2021-2025 Ford F-150 is $50,973, with prices ranging from $14,900 to $209,125.

How long does a 2023 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in TX spend an average of 106 days on dealer lots.

Where is this 2023 Ford F-150 located?

This vehicle is listed in Marble Falls, TX 78654. VIN: 1FTEW1EP0PKE27760. Mileage: 30,493 miles.

What is the fair market price range for this 2023 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $29,549 to $64,990, based on 155 comparable vehicles.

Vehicle Details

VIN1FTEW1EP0PKE27760

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

Days on Lot28

2023 Ford F-150

XLT

Fair Price

$39,72530,493 mi

Marble Falls, TX 78654

Is this 2023 Ford F-150 XLT a good deal?

OAV verdict: Fair Price

Why: Listed at $39,725, comparable market range $29,549–$64,990, based on 155 comparable listings. Days on lot: 28 days (market average 106 days).

Market price position

Lowest comparable ($)

29,549

Highest comparable ($)

64,990

This vehicle's price ($)

39,725

$39,725 · within market range

$29,549comparable$64,990

Regional range: $29,549 – $64,990
vs. market: $10,176 above low · $25,265 below high
Comparable vehicles: 155

Demand-Verified· Backed by recent sales data

Similar vehicles recently sold in an estimated 19–74 days.

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$29,549 – $64,990

Dealer Info

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Marble Falls, TX

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About This 2023 Ford F-150

Listing updated: May 19, 2026

Listed by a franchise dealer in Marble Falls, TX · On lot for 28 days · VIN verifiable at NHTSA

This used 2023 Ford F-150 XLT is listed at $39,725 by a franchise dealer in Marble Falls, TX 78654. It has 30,493 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 155 similar vehicles in the Marble Falls market, the estimated market range is $29,549 to $64,990.

This vehicle has been on the lot for 28 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Marble Falls, TX trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Marble Falls, TX, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1EP0PKE27760 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford F-150 Market in TX

Comparable Vehicles

18,425

Average Price

$50,973

Price Range

$14,900–$209,125

Avg Days on Lot

106

Based on 18,425 comparable 2021-2025 Ford F-150 listings in TX, the average asking price is $50,973. This listing at $39,725 is $11,248 below average (22% below market). Comparable prices in TX range from $14,900 to $209,125. Similar vehicles spend an average of 106 days on dealer lots in this market.