Is the $20,384 price on this 2018 Ford F-150 a good deal?

OAV rates this as Fair Price because the asking price of $20,384 is within the typical market range for this vehicle.

What is the average price for a 2018 Ford F-150 in WI?

Based on 1,547 comparable listings in WI, the average asking price for a 2016-2020 Ford F-150 is $25,419, with prices ranging from $6,344 to $69,137.

How long does a 2018 Ford F-150 typically stay on dealer lots?

Comparable Ford F-150 listings in WI spend an average of 55 days on dealer lots.

Where is this 2018 Ford F-150 located?

This vehicle is listed in Fond du Lac, WI 54937. VIN: 1FTEW1E50JKC78451. Mileage: 141,161 miles.

What is the fair market price range for this 2018 Ford F-150?

OAV's Price-to-Market analysis estimates the fair market range is $18,995 to $26,997, based on 9 comparable vehicles.

Vehicle Details

VIN1FTEW1E50JKC78451

TrimXLT

Exterior ColorBlack

Drivetrain4WD

Engine5.0L V8

TransmissionAutomatic

Fuel TypeE85

Inventory Typeused

Days on Lot4

2018 Ford F-150

XLT

Unscored

$20,384141,161 mi

Fond du Lac, WI 54937

Is this 2018 Ford F-150 XLT a good deal?

OAV verdict: Unscored

Why: Listed at $20,384, comparable market range $18,995–$26,997, based on 9 comparable listings. Days on lot: 4 days (market average 55 days).

Market price position

Lowest comparable ($)

18,995

Highest comparable ($)

26,997

This vehicle's price ($)

20,384

$20,384 · within market range

$18,995comparable$26,997

Regional range: $18,995 – $26,997
vs. market: $1,389 above low · $6,613 below high
Comparable vehicles: 9

Demand-Verified· Backed by recent sales data

Faster-than-average sell-through

Similar vehicles recently sold in an estimated 10–48 days.

What does Demand-Verified mean?

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$18,995 – $26,997

Regional Range$16,486 – $33,995

Dealer Info

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Fond du Lac, WI

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About This 2018 Ford F-150

Listing updated: May 20, 2026

Listed by a franchise dealer in Fond du Lac, WI · On lot for 4 days · VIN verifiable at NHTSA

This used 2018 Ford F-150 XLT is listed at $20,384 by a franchise dealer in Fond du Lac, WI 54937. It has 141,161 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 5.0L V8 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 9 similar vehicles in the Fond du Lac market, the estimated market range is $18,995 to $26,997. The local market range in WI is $18,995 to $26,997.

This vehicle has been on the lot for 4 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader Fond du Lac, WI trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

How this deal is rated

OAV compares this 2018 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Fond du Lac, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1E50JKC78451 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2018 Ford F-150 Market in WI

Comparable Vehicles

1,547

Average Price

$25,419

Price Range

$6,344–$69,137

Avg Days on Lot

Based on 1,547 comparable 2016-2020 Ford F-150 listings in WI, the average asking price is $25,419. This listing at $20,384 is $5,035 below average (20% below market). Comparable prices in WI range from $6,344 to $69,137. Similar vehicles spend an average of 55 days on dealer lots in this market.