Vehicle Details
2020 Ford F-150
Lariat
Rice Lake, WI 54868
Market price position
$31,944 · $256 below market low
- Regional range
- $32,200 – $35,995
- vs. market low
- — $256 (1% below)
- Comparable vehicles
- 4
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Rice Lake, WI
This dealer is not yet on OAV
Request a connection and we'll notify the dealer you're interested
About This 2020 Ford F-150
Listing updated: Apr 23, 2026Listed by a franchise dealer in Rice Lake, WI · On lot for 340 days · VIN verifiable at NHTSA
This used 2020 Ford F-150 Lariat is listed at $31,944 by a franchise dealer in Rice Lake, WI 54868. It has 97,420 miles on the odometer. The exterior color is Red. It features a 4WD drivetrain with a 3.5L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 4 similar vehicles in the Rice Lake market, the estimated market range is $32,200 to $35,995. The local market range in WI is $32,200 to $35,995.
This vehicle has been on the lot for 340 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
How this deal is rated
OAV compares this 2020 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Rice Lake, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1FTEW1E43LKE38669 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2020 Ford F-150 Market in WI
Comparable Vehicles
2,508
Average Price
$31,338
Price Range
$8,495–$85,990
Avg Days on Lot
62
Based on 2,508 comparable 2018-2022 Ford F-150 listings in WI, the average asking price is $31,338. This listing at $31,944 is $606 above average (2% above market). Comparable prices in WI range from $8,495 to $85,990. Similar vehicles spend an average of 62 days on dealer lots in this market.
Similar Ford F-150 Listings in WI
8 comparable vehicles with similar year and mileage
2020 Ford F-150
Superior, WI
2018 Ford F-150
West Allis, WI
2019 Ford F-150
Hudson, WI
2019 Ford F-150
Clintonville, WI
2019 Ford F-150
Winneconne, WI
2019 Ford F-150
Bloomer, WI
2020 Ford F-150
Madison, WI
2020 Ford F-150
Pulaski, WI