Vehicle Details
2023 Ford F-150
XL
Winter Haven, FL 33881
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $36,078, comparable market range $21,998–$47,117, based on 149 comparable listings. Days on lot: 19 days (market average 55 days).
Market price position
$36,078 · within market range
- Regional range
- $21,998 – $47,117
- vs. market
- $14,080 above low · $11,039 below high
- Comparable vehicles
- 149
Similar vehicles recently sold in an estimated 15–56 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Jarrett-Gordon Ford Winter Haven
Winter Haven, FL
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OAV will route your inquiry to Jarrett-Gordon Ford Winter Haven for current availability of this 2023 Ford F-150 XL and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford F-150
Listing updated: Jun 26, 2026Listed by a franchise dealer in Winter Haven, FL · On lot for 19 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $36,078 by jarrett-gordon ford winter haven in Winter Haven, FL 33881. It has 14,765 miles on the odometer. The exterior color is Black. It features a RWD drivetrain with a 2.7L V6 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 149 similar vehicles in the Winter Haven market, the estimated market range is $21,998 to $47,117. The local market range in FL is $38,578 to $38,578.
This vehicle has been on the lot for 19 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Winter Haven, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Winter Haven, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1CP4PKD11139 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in FL
Comparable Vehicles
13,521
Average Price
$49,145
Price Range
$8,980–$160,000
Avg Days on Lot
55
Based on 13,521 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $49,145. This listing at $36,078 is $13,067 below average (27% below market). Comparable prices in FL range from $8,980 to $160,000. Similar vehicles spend an average of 55 days on dealer lots in this market.