Vehicle Details
2023 Ford F-150
XL
Gainesville, FL 32609
Is this 2023 Ford F-150 XL a good deal?
OAV verdict: Fair Price
Why: Listed at $36,998, comparable market range $25,384–$47,888, based on 48 comparable listings. Days on lot: 14 days (market average 56 days).
Market price position
$36,998 · within market range
- Regional range
- $25,384 – $47,888
- vs. market
- $11,614 above low · $10,890 below high
- Comparable vehicles
- 48
Similar vehicles recently sold in an estimated 15–62 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Dealer Info
Gainesville, FL
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About This 2023 Ford F-150
Listing updated: May 17, 2026Listed by an independent dealer in Gainesville, FL · On lot for 14 days · VIN verifiable at NHTSA
This used 2023 Ford F-150 XL is listed at $36,998 by an independent dealer in Gainesville, FL 32609. It has 31,576 miles on the odometer. The exterior color is Blue. It features a RWD drivetrain with a 5.0L V8 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 48 similar vehicles in the Gainesville market, the estimated market range is $25,384 to $47,888.
This vehicle has been on the lot for 14 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Gainesville, FL trucks market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford F-150 against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.
How this listing is verified
This vehicle listing was aggregated from an independent dealer in Gainesville, FL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FTEW1C50PKF98123 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford F-150 Market in FL
Comparable Vehicles
12,670
Average Price
$49,609
Price Range
$2,000–$155,469
Avg Days on Lot
56
Based on 12,670 comparable 2021-2025 Ford F-150 listings in FL, the average asking price is $49,609. This listing at $36,998 is $12,611 below average (25% below market). Comparable prices in FL range from $2,000 to $155,469. Similar vehicles spend an average of 56 days on dealer lots in this market.