Vehicle Details
2023 Ford Explorer
Limited
Watertown, WI 53094
Is this 2023 Ford Explorer Limited a good deal?
OAV verdict: Fair Price
Why: Listed at $28,764, comparable market range $27,849–$39,995, based on 32 comparable listings. Days on lot: 332 days (market average 55 days).
Market price position
$28,764 · within market range
- Regional range
- $27,849 – $39,995
- vs. market
- $915 above low · $11,231 below high
- Comparable vehicles
- 32
Similar vehicles recently sold in an estimated 18–79 days.
- This listing has been on market about 4.2x longer than typical for similar vehicles (cohort sells in 18–79 days; this one is at 332). Long days-on-lot on a fast-turn cohort can signal title concerns, mechanical issues, or pricing the dealer won't actually honor. Recommend a vehicle history report before spending more time.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Grinwald Ford
Watertown, WI
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Request availability and out-the-door price
OAV will route your inquiry to Grinwald Ford for current availability of this 2023 Ford Explorer Limited and an out-the-door price quote (taxes, fees, addons included).
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2023 Ford Explorer
Listing updated: Jun 8, 2026Listed by a franchise dealer in Watertown, WI · On lot for 332 days · VIN verifiable at NHTSA
This used 2023 Ford Explorer Limited is listed at $28,764 by grinwald ford in Watertown, WI 53094. It has 54,606 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 32 similar vehicles in the Watertown market, the estimated market range is $27,849 to $39,995.
This vehicle has been on the lot for 332 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Watertown, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2023 Ford Explorer against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Watertown, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMSK8FH1PGA25291 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2023 Ford Explorer Market in WI
Comparable Vehicles
1,900
Average Price
$34,600
Price Range
$12,998–$61,090
Avg Days on Lot
55
Based on 1,900 comparable 2021-2025 Ford Explorer listings in WI, the average asking price is $34,600. This listing at $28,764 is $5,836 below average (17% below market). Comparable prices in WI range from $12,998 to $61,090. Similar vehicles spend an average of 55 days on dealer lots in this market.
Similar Ford Explorer Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Limited — compare trims below)
2021 Ford Explorer
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2022 Ford Explorer
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Oconto Falls, WI
2022 Ford Explorer
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Greenfield, WI
2022 Ford Explorer
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Janesville, WI
2021 Ford Explorer
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Appleton, WI
2021 Ford Explorer
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Milwaukee, WI
2024 Ford Explorer
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