Is the $48,399 price on this 2023 Ford Bronco 4-Door a good deal?

OAV rates this as a Great Deal because the asking price of $48,399 is below the typical market range for this vehicle.

What is the average price for a 2023 Ford Bronco 4-Door in AL?

Based on 1,314 comparable listings in AL, the average asking price for a 2021-2025 Ford Bronco 4-Door is $49,744, with prices ranging from $25,999 to $95,688.

How long does a 2023 Ford Bronco 4-Door typically stay on dealer lots?

Comparable Ford Bronco 4-Door listings in AL spend an average of 135 days on dealer lots.

Where is this 2023 Ford Bronco 4-Door located?

This vehicle is listed in Pell City, AL 35125. VIN: 1FMEE5DP8PLB89819. Mileage: 29,882 miles.

What is the fair market price range for this 2023 Ford Bronco 4-Door?

OAV's Price-to-Market analysis estimates the fair market range is $49,904 to $57,447, based on 4 comparable vehicles.

Vehicle Details

VIN1FMEE5DP8PLB89819

TrimWildtrak

Exterior ColorWhite

Drivetrain4WD

Engine2.7L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$48,399

Days on Lot3

Days on Market84

2023 Ford Bronco 4-Door

Wildtrak

Great Deal

$48,39929,882 miles

Pell City, AL 35125

Market price position

Lowest comparable ($)

49,904

Highest comparable ($)

57,447

This vehicle's price ($)

48,399

$48,399 · $1,505 below market low

$49,904comparable$57,447

Regional range: $49,904 – $57,447
vs. market low: — $1,505 (3% below)
Comparable vehicles: 4

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$49,904 – $57,447

Dealer Info

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Pell City, AL

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About This 2023 Ford Bronco 4-Door

Listing updated: Apr 26, 2026

Listed by a franchise dealer in Pell City, AL · On lot for 3 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Wildtrak is listed at $48,399 by a franchise dealer in Pell City, AL 35125. It has 29,882 miles on the odometer. The exterior color is White. It features a 4WD drivetrain with a 2.7L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as a Great Deal — priced below market value. Based on 4 similar vehicles in the Pell City market, the estimated market range is $49,904 to $57,447.

This vehicle has been on the lot for 3 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Pell City, AL, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1FMEE5DP8PLB89819 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in AL

Comparable Vehicles

1,314

Average Price

$49,744

Price Range

$25,999–$95,688

Avg Days on Lot

135

Based on 1,314 comparable 2021-2025 Ford Bronco 4-Door listings in AL, the average asking price is $49,744. This listing at $48,399 is $1,345 below average (3% below market). Comparable prices in AL range from $25,999 to $95,688. Similar vehicles spend an average of 135 days on dealer lots in this market.