2023 Ford Bronco 4-Door

Listed by a franchise dealer in West Salem, WI · On lot for 2 days · VIN verifiable at NHTSA

This used 2023 Ford Bronco 4-Door Big Bend is listed at $36,837 by morrie's west salem chevrolet in West Salem, WI 54669. It has 36,607 miles on the odometer. The exterior color is Blue. It features a 4WD drivetrain with a 2.3L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on available similar vehicles in the West Salem market, the estimated market range is $36,837 to $36,837.

This vehicle has been on the lot for 2 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

Market context

This listing is part of OAV's broader West Salem, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.

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How this deal is rated

OAV compares this 2023 Ford Bronco 4-Door against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

• Great Deal — priced below the typical range for comparable vehicles.
• Fair Price — priced within the expected range for comparable vehicles.
• Overpriced — priced above the typical range for comparable vehicles.

Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in West Salem, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1FMDE5BH5PLB66117 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2023 Ford Bronco 4-Door Market in WI

Based on 720 comparable 2021-2025 Ford Bronco 4-Door listings in WI, the average asking price is $52,923. This listing at $36,837 is $16,086 below average (30% below market). Comparable prices in WI range from $24,990 to $93,675. Similar vehicles spend an average of 155 days on dealer lots in this market.

Similar Ford Bronco 4-Door Listings in WI

8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Big Bend — compare trims below)