Vehicle Details
2021 Jeep Wrangler Unlimited
Rubicon
Sturgeon Bay, WI 54235
Is this 2021 Jeep Wrangler Unlimited Rubicon a good deal?
OAV verdict: Unscored
Why: Listed at $32,175, comparable market range $27,399–$35,999, based on 3 comparable listings. Days on lot: 29 days (market average 78 days).
Market price position
$32,175 · within market range
- Regional range
- $27,399 – $35,999
- vs. market
- $4,776 above low · $3,824 below high
- Comparable vehicles
- 3
Similar vehicles recently sold in an estimated 19–85 days.
Market Breakdown
Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.
Heiser Chevrolet Sturgeon Bay
Sturgeon Bay, WI
OAV routes your inquiry; pricing, taxes, fees, and availability come from the dealer.
About This 2021 Jeep Wrangler Unlimited
Listing updated: Jun 1, 2026Listed by a franchise dealer in Sturgeon Bay, WI · On lot for 29 days · VIN verifiable at NHTSA
This used 2021 Jeep Wrangler Unlimited Rubicon is listed at $32,175 by heiser chevrolet sturgeon bay in Sturgeon Bay, WI 54235. It has 36,756 miles on the odometer. The exterior color is Black. It features a 4WD drivetrain with a 3.6L V6 engine and Manual transmission.
OAV's AI-powered Price-to-Market analysis rates this vehicle as Unscored due to insufficient comparable data. Based on 3 similar vehicles in the Sturgeon Bay market, the estimated market range is $27,399 to $35,999.
This vehicle has been on the lot for 29 days.
Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).
Market context
This listing is part of OAV's broader Sturgeon Bay, WI suvs market analysis. OAV compares vehicles using local and regional price-to-market ranges, days-on-lot, comparable count, and demand signals where available.
How this deal is rated
OAV compares this 2021 Jeep Wrangler Unlimited against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:
- Great Deal — priced below the typical range for comparable vehicles.
- Fair Price — priced within the expected range for comparable vehicles.
- Overpriced — priced above the typical range for comparable vehicles.
Listings show OAV's PTM-derived deal quality and live market context. OAV-claimed dealers manage their listing profile and route buyer inquiries directly. Paid OAV partners surface additional verification signals.
How this listing is verified
This vehicle listing was aggregated from a franchise dealer in Sturgeon Bay, WI, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network.The VIN 1C4HJXFG9MW669982 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.
Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.
2021 Jeep Wrangler Unlimited Market in WI
Comparable Vehicles
807
Average Price
$29,056
Price Range
$11,900–$98,900
Avg Days on Lot
78
Based on 807 comparable 2019-2023 Jeep Wrangler Unlimited listings in WI, the average asking price is $29,056. This listing at $32,175 is $3,119 above average (11% above market). Comparable prices in WI range from $11,900 to $98,900. Similar vehicles spend an average of 78 days on dealer lots in this market.
Similar Jeep Wrangler Unlimited Listings in WI
8 comparable vehicles within ±2 model years and ±30,000 miles (subject trim: Rubicon — compare trims below)
2022 Jeep Wrangler Unlimited
Willys Sport
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Sport
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Sport S
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Freedom
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Freedom
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Freedom
Madison, WI
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Freedom
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Freedom
Stoughton, WI