Is the $26,998 price on this 2020 Jeep Wrangler Unlimited a good deal?

OAV rates this as Fair Price because the asking price of $26,998 is within the typical market range for this vehicle.

What is the average price for a 2020 Jeep Wrangler Unlimited in MO?

Based on 1,302 comparable listings in MO, the average asking price for a 2018-2022 Jeep Wrangler Unlimited is $28,827, with prices ranging from $13,900 to $69,980.

How long does a 2020 Jeep Wrangler Unlimited typically stay on dealer lots?

Comparable Jeep Wrangler Unlimited listings in MO spend an average of 77 days on dealer lots.

Where is this 2020 Jeep Wrangler Unlimited located?

This vehicle is listed in Smithville, MO 64089. VIN: 1C4HJXDN7LW313496. Mileage: 64,364 miles.

What is the fair market price range for this 2020 Jeep Wrangler Unlimited?

OAV's Price-to-Market analysis estimates the fair market range is $17,500 to $27,998, based on 15 comparable vehicles.

Vehicle Details

VIN1C4HJXDN7LW313496

TrimSport S

Exterior ColorGreen

Drivetrain4WD

Engine2.0L I4

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$26,998

Days on Lot11

Days on Market78

2020 Jeep Wrangler Unlimited

Sport S

Fair Price

$26,99864,364 miles

Smithville, MO 64089

Market price position

Lowest comparable ($)

17,500

Highest comparable ($)

27,998

This vehicle's price ($)

26,998

$26,998 · within market range

$17,500comparable$27,998

Regional range: $17,500 – $27,998
vs. market: $9,498 above low · $1,000 below high
Comparable vehicles: 15

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Local Range$21,500 – $21,500

Regional Range$17,500 – $27,998

Dealer Info

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Smithville, MO

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About This 2020 Jeep Wrangler Unlimited

Listing updated: Apr 25, 2026

Listed by a franchise dealer in Smithville, MO · On lot for 11 days · VIN verifiable at NHTSA

This used 2020 Jeep Wrangler Unlimited Sport S is listed at $26,998 by a franchise dealer in Smithville, MO 64089. It has 64,364 miles on the odometer. The exterior color is Green. It features a 4WD drivetrain with a 2.0L I4 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Fair Price — priced at market value. Based on 15 similar vehicles in the Smithville market, the estimated market range is $17,500 to $27,998. The local market range in MO is $21,500 to $21,500.

This vehicle has been on the lot for 11 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2020 Jeep Wrangler Unlimited against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Smithville, MO, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1C4HJXDN7LW313496 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2020 Jeep Wrangler Unlimited Market in MO

Comparable Vehicles

1,302

Average Price

$28,827

Price Range

$13,900–$69,980

Avg Days on Lot

Based on 1,302 comparable 2018-2022 Jeep Wrangler Unlimited listings in MO, the average asking price is $28,827. This listing at $26,998 is $1,829 below average (6% below market). Comparable prices in MO range from $13,900 to $69,980. Similar vehicles spend an average of 77 days on dealer lots in this market.