Is the $20,990 price on this 2014 Jeep Wrangler Unlimited a good deal?

OAV rates this as Overpriced because the asking price of $20,990 is above the typical market range for this vehicle.

What is the average price for a 2014 Jeep Wrangler Unlimited in UT?

Based on 211 comparable listings in UT, the average asking price for a 2012-2016 Jeep Wrangler Unlimited is $16,869, with prices ranging from $7,995 to $25,998.

How long does a 2014 Jeep Wrangler Unlimited typically stay on dealer lots?

Comparable Jeep Wrangler Unlimited listings in UT spend an average of 86 days on dealer lots.

Where is this 2014 Jeep Wrangler Unlimited located?

This vehicle is listed in Heber City, UT 84032. VIN: 1C4BJWFG3EL197183. Mileage: 89,780 miles.

What is the fair market price range for this 2014 Jeep Wrangler Unlimited?

OAV's Price-to-Market analysis estimates the fair market range is $17,900 to $20,926, based on 5 comparable vehicles.

Vehicle Details

VIN1C4BJWFG3EL197183

TrimRubicon

Exterior ColorGray

Drivetrain4WD

Engine3.6L V6

TransmissionAutomatic

Fuel TypeUnleaded

Inventory Typeused

MSRP$20,990

Days on Lot22

Days on Market21

2014 Jeep Wrangler Unlimited

Rubicon

Overpriced

$20,99089,780 miles

Heber City, UT 84032

Market price position

Lowest comparable ($)

17,900

Highest comparable ($)

20,926

This vehicle's price ($)

20,990

$20,990 · $64 above market high

$17,900comparable$20,926

Regional range: $17,900 – $20,926
vs. market high: + $64 (0% above)
Comparable vehicles: 5

Market Breakdown

Local = comparable listings in the same metro. Regional = comparable listings across the broader state or multi-state region. Both ranges refresh daily.

Regional Range$17,900 – $20,926

Dealer Info

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Heber City, UT

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About This 2014 Jeep Wrangler Unlimited

Listing updated: Apr 24, 2026

Listed by a franchise dealer in Heber City, UT · On lot for 22 days · VIN verifiable at NHTSA

This used 2014 Jeep Wrangler Unlimited Rubicon is listed at $20,990 by a franchise dealer in Heber City, UT 84032. It has 89,780 miles on the odometer. The exterior color is Gray. It features a 4WD drivetrain with a 3.6L V6 engine and Automatic transmission.

OAV's AI-powered Price-to-Market analysis rates this vehicle as Overpriced — priced above market value. Based on 5 similar vehicles in the Heber City market, the estimated market range is $17,900 to $20,926.

This vehicle has been on the lot for 22 days.

Analysis powered by OAV's patented inventory standardization technology (U.S. Patent No. 12,236,477).

How this deal is rated

OAV compares this 2014 Jeep Wrangler Unlimited against similar vehicles currently available in the local and regional market — same make, model, and year range, filtered for comparable mileage. Based on where this listing falls in that comparable set, it is rated:

Great Deal — priced below the typical range for comparable vehicles.
Fair Price — priced within the expected range for comparable vehicles.
Overpriced — priced above the typical range for comparable vehicles.

This rating refreshes daily as inventory enters and leaves the market. The dealer on this listing has not yet activated on OAV, so the business name and contact details are anonymized here. Activated (paying) dealers appear with their verified business name and a Verified badge.

How this listing is verified

This vehicle listing was aggregated from a franchise dealer in Heber City, UT, one of 57,000+ U.S. dealerships in OAV's nationwide inventory network. The VIN 1C4BJWFG3EL197183 can be independently verified via the U.S. Department of Transportation's NHTSA VIN decoder, and safety recalls at NHTSA's recall database.

Vehicle attributes (year, make, model, trim, mileage, location) are standardized using OAV's patented methodology (U.S. Patent No. 12,236,477), which normalizes naming conventions and deduplicates cross-listed inventory across the dealership network. Listing data is refreshed daily; Price-to-Market analysis uses comparable vehicles within the same geographic market.

2014 Jeep Wrangler Unlimited Market in UT

Comparable Vehicles

211

Average Price

$16,869

Price Range

$7,995–$25,998

Avg Days on Lot

Based on 211 comparable 2012-2016 Jeep Wrangler Unlimited listings in UT, the average asking price is $16,869. This listing at $20,990 is $4,121 above average (24% above market). Comparable prices in UT range from $7,995 to $25,998. Similar vehicles spend an average of 86 days on dealer lots in this market.