OAV Dealer Intelligence
Franchise dealer inventory in Merrill, WI
OAV.io analyzes millions of vehicle listings using RetailVision™ market data to identify vehicles priced below expected market ranges based on year, make, model, trim (when available), and local comparables.
OAV helps determine if a vehicle is a good deal by comparing it to similar listings and expected sell-through rates.
Market snapshot · May 17, 2026
150 total vehicles listed · 59 new · 91 used
This listing is unverified.
Business name, street address, phone, and website are hidden pending dealer verification. If this is your dealership, claim your listing to publish verified contact information and connect directly with OAV's consumer traffic.
⚡ Claim This ListingBest-priced vehicles at a franchise dealer in Merrill, WI
OAV found 150 active listings for this franchise dealer in Merrill, WI (59 new · 91 used). The strongest deal signals are based on price-to-market range, days-on-lot, local comparables, and Demand-Verified sell-through data where available.
Top deal signals on this page highlight vehicles that appear below their expected market range, have favorable days-on-lot context, or carry a demand signal based on OAV's market data. Dealer identity may be limited unless the dealer profile is activated; price, mileage, market range, and deal quality remain visible so shoppers can compare value before contacting this dealer.
Powered by OAV's patented vehicle market standardization technology (U.S. Patent No. 12,236,477).
Top deal signals
Vehicles at this dealer with the strongest below-market signal based on OAV's price-to-market analysis. Ranked by deal strength.
| Vehicle | Price | Expected Market Range | PTM Gap | DOL | Why it stands out |
|---|---|---|---|---|---|
| 2022 Ford Explorer | $25,844 | $29,022 – $33,395 | 17.2% below | 26 days | Priced 17.2% below OAV's expected market range, 26 days listed. |
| 2025 Ford Escape | $28,495 | $28,844 – $31,000 | 4.8% below | 36 days | Priced 4.8% below OAV's expected market range, 36 days listed. |
Compared against similar listings in the Merrill, WI market and broader regional inventory · refreshed daily.
According to RetailVision™ data, OAV is currently analyzing approximately 200 vehicles across the Merrill, WI market, refreshed daily.
New Inventory
59 new vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
59
Average Price
$56,745
Price Range
$31,427–$98,920
Avg Days on Lot
65
Deal Mix
Great Dealsⓘ
4
6.8% of inventory
Fair Priceⓘ
44
74.6% of inventory
Overpricedⓘ
11
18.6% of inventory
Unscoredⓘ
0
0.0% of inventory
Used Inventory
91 used vehicles · AI-powered Price-to-Market analysis
Vehicles Listed
91
Average Price
$38,374
Price Range
$14,347–$89,249
Avg Days on Lot
60
Deal Mix
Great Dealsⓘ
6
6.6% of inventory
Fair Priceⓘ
74
81.3% of inventory
Overpricedⓘ
7
7.7% of inventory
Unscoredⓘ
2
2.2% of inventory
Current Inventory (24 of 150)
Sorted by deal quality. Each listing rated by OAV's Price-to-Market analysis.
2022 Ford Bronco Sport
Merrill, WI
Market: $28,931 – $28,931
Merrill, WI
2022 Ford Ranger
Merrill, WI
Market: $27,648 – $30,000
Merrill, WI
2022 Ford Explorer
Merrill, WI
Market: $29,022 – $33,395
Competitively priced ~17% below the typical range in the Merrill market compared to similar vehicles · 26 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2025 Ford Escape
Merrill, WI
Market: $28,844 – $31,000
Competitively priced ~5% below the typical range in the Merrill market compared to similar vehicles · 36 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2022 Lincoln Corsair
Merrill, WI
Market: $30,927 – $33,995
Merrill, WI
2024 Ford F-150
Merrill, WI
Market: $47,144 – $47,344
Merrill, WI
2026 Ford Explorer
Merrill, WI
Market: $48,108 – $51,230
Merrill, WI
2026 Ford F-150
Merrill, WI
Market: $56,700 – $59,780
Merrill, WI
2026 Ford F-150
Merrill, WI
Market: $54,976 – $67,145
Merrill, WI
2026 Ford F-250 Super Duty
Merrill, WI
Market: $97,929 – $98,920
Merrill, WI
2020 Ford Ecosport
Merrill, WI
Market: $14,347 – $14,347
Merrill, WI
2018 Chevrolet Equinox
Merrill, WI
Market: $14,995 – $14,995
Merrill, WI
2022 Ford Escape
Merrill, WI
Market: $15,000 – $24,673
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 13 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2020 Ford Edge
Merrill, WI
Market: $21,344 – $21,344
Merrill, WI
2022 Ford Escape
Merrill, WI
Market: $15,000 – $24,673
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 81 days on lot (market avg 60.1) (based on current market benchmarks)
Merrill, WI
2023 Ford Escape
Merrill, WI
Market: $23,140 – $25,298
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 288 days on lot (market avg 60.1) (based on current market benchmarks)
Merrill, WI
2018 Ford F-150
Merrill, WI
Market: $17,995 – $29,410
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 26 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2024 Ford Escape
Merrill, WI
Market: $20,944 – $26,000
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 22 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2023 Ford Escape
Merrill, WI
Market: $25,344 – $25,344
Merrill, WI
2022 Ford Escape
Merrill, WI
Market: $25,344 – $25,344
Merrill, WI
2019 Ford Ranger
Merrill, WI
Market: $26,344 – $26,344
Merrill, WI
2020 Ford F-150
Merrill, WI
Market: $24,997 – $35,444
Fairly priced — in line with the typical market range in the Merrill market for similar vehicles · 5 days on lot vs market avg 60.1 — high demand in this market (based on current market benchmarks)
Merrill, WI
2019 Ford Ranger
Merrill, WI
Market: $27,344 – $27,344
Merrill, WI
2023 Ford Bronco Sport
Merrill, WI
Market: $27,844 – $27,844
Merrill, WI
How this dealer listing is verified
This dealer entry is one of 57,000+ U.S. dealerships tracked by OAV. Inventory counts and pricing statistics shown above are derived from the dealer's publicly advertised vehicle listings, aggregated and standardized using OAV's patented methodology (U.S. Patent No. 12,236,477). Individual vehicle VINs in the listings above can be independently verified at the NHTSA VIN decoder.
This dealer has not yet verified this listing. Business name and direct contact information are hidden pending verification. To claim this listing, start the verification flow. Dealers who want this listing removed entirely may email support@oav.io.